Estée Lauder's partnership with OpenAI fuels an AI makeover that extends across brands, including Clinique, La Mer, Bobbie Brown, Aveda and more.
The Estée Lauder Cos., in partnership with OpenAI, plans to slather AI across the whole company and all of its brands.companies — spearheading in-house incubators, rolling integrations and experimental skunkworks labs — but restructuring the core of their very businesses around innovations
Estée Lauder was unavailable for comment, but according to an OpenAI blog post on Thursday, the momentum started when ChatGPT exploded on the scene, around the close of 2022. “Our work together is a perfect example of employees driving AI innovation from the ground up, and ELC leadership accelerating their progress and learning along the way,” James Dyett, head of platform sales at OpenAI, told WWD.revamp poised to reshape the very fundamentals of Estée Lauder’s business. On a broader level, it also aptly illustrates the changing tech landscape for legacy fashion and beauty businesses.
The Fragrance Insights GPT crunches through consumer surveys and large datasets to identify the trends or preferences that are crucial for designing new products.
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