Inside the “auntie-free zone” at this year’s festival.
as a weekend for “the aunties” — a term of endearment typically used for women over 40 — but Essence Festival 2023 introduced new experiences in attempts to change that narrative.
Essence Festival 2023 took place from June 29 to July 3, 2023 in New Orleans, Louisiana, the festival’s official home base. “Who said Essence Fest is only for the aunties?”’s Gen Z platform, Girls United, about a month before the festival.
Yet, the Creator’s House was not located inside the New Orleans Ernest N. Morial Convention Center along with every other activation native toor their partnered brands — it was across the street at The Sugar Mill, a repurposed warehouse venue somewhat tucked away from the hustle and bustle of the Convention Center’s main entrances.
A look inside the Ernest N.
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