Esports continues its TV push with ESPN and Turner. But the broadcasts also present a number of questions that neither leagues nor networks appears immediately capable or willing to answer.
Fans watch the competition between Philadelphia Fusion and London Spitfire during the Overwatch League Grand Finals at Barclays Center in Brooklyn. By Jacob Bogage Jacob Bogage National sports writer and blogger Email Bio Follow March 28 at 12:15 PM Professional competitive video gaming provoked its own kind of March madness this weekend when ABC broadcast the Overwatch League’s Stage 1 final on Saturday afternoon.
As these transactions begin to increase in frequency, the market is still sorting out how much esports media rights are worth. Twitch reportedly paid the Overwatch League $90 million for broadcast rights. Disney acquired broadcast rights to the same league for competitions to be aired on ABC, ESPN, Disney XD and its streaming services in the summer of 2018 but financial terms were not disclosed.
“We’re in esports to expand our audience, to innovate and be an innovative company,” Lopes said during the SXSW panel. “My bosses are not breathing down my neck about driving significant revenue in esports right now.” Online viewers skew younger, said Todd Sitrin, the senior vice president and general manager of EA’s competitive gaming division. Those younger viewers also have a more intimate knowledge of the video game. They care more about the competition than the competitors. Television viewers are older and are more traditional sports fans. For that latter audience, the broadcast is more focused on creating easy to follow narratives about the gaming participants.
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