ESPN’s flagship program will feature an all-female cast on camera and behind the camera Thursday night to spotlight the network’s commitment to women’s sports.
"At Disney, we prioritize amplifying women’s sports and collaborating with like-minded brands to tell diverse sports stories," said Deidra Maddock, vice president of Disney advertising sports brand solutions.
"This particular execution with Ally marks the first time that we’ve developed such a unique combination of tactics and solutions to elevate women in sports, and we’re incredibly proud to be working alongside them on this initiative."Television sports veteran Elle Duncan and Nicole Briscoe, who routinely hosts the 11 p.m. ET"SportsCenter," will anchor Thursday's night's show.
The special edition of ESPN's signature news and information program is a partnership between Disney Advertising and Ally Financial Inc. Earlier this year, both companies announced a multimillion-dollar sponsorship package. Ally will serve as the exclusive sponsor for the show and receive branding throughout the program. The financial services company pledged to spend equally on advertising between men’s and women’s sports by 2027.
ESPN Reporter Elle Duncan before Game 4 of the 2022 NBA Finals between the Golden State Warriors and the Boston Celtics June 10, 2022, at TD Garden in Boston. "The game has changed recently," says Stephanie Marciano, Ally’s head of sports and entertainment marketing."We are not talking about the athletes. We are talking about everything around the game — the business, the economics of the teams." Iowa's Caitlin ClarkThe LSU Tigers won the championship, led by star Angel Reese.
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