ESPN viewers who thrill to mixed-marital arts fights are about to get something that offers a different view of the sport. Professional Fighters League, the MMA league that appears on ESPN under ty…
that call for its matches to appear on both the company’s flagship cable outlet as well as its ESPN Plus streaming-video hub. At a time when ESPN is scrambling to fill the absence of the live sports broadcasts that usually fill its screen, the company, a veteran of Fox Sports, is overseeing the longform series, while Daniel Ghosh-Roy has oversight of short -form content for digital outlets.
The first original program to appear on ESPN will be “Fantastic Finishes,” slated to debut in June. The seven-episode series will depict knockouts and submissions across the PFL’s six weight classes. “Inside The Season,” a ten-part series that gives fans access into the ups and downs of one of the league’s eight-month-long 2019 seasons, contains unseen footage as well as access to locker rooms and commentary from journalists and announcers.
Two other series are expected to debut in September. “A Champion’s Journey” will focus on elite fighters such as Kayla Harrison, Lance Palmer and Ray Cooper III who made it to the championship. Newcomer Rory McDonald will also be included in the eight-part series. “The Randy Couture Story” will also appear that month.
ESPN and PFL will share the advertising inventory accompanying the series, says Murray, who expects current ad partners such as Geico to participate in the new programs. “The ancillary content is as important as this time as the live content, “says Murray. “It helps promote the live events. It promotes the athletes, and provides fans additional access and context for coming events. “
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