ESPN BET has the green light to launch in Massachusetts next week, although regulators want more information about how personalities on the bookmaker's namesake network are allowed to discuss wagering with their audience.
Massachusetts may be the only state that gives ESPN BET such public scrutiny, making Tuesday's nod by Bay State regulators crucial.
Some broad strokes of the policy for those newsbreakers were provided to the MGC, but the policy is expected to be finalized this week, according to Chris Rogers, PENN’s chief strategy officer. The MGC expects PENN to provide a copy of the final guidelines before the commission's Dec. 14 meeting. “We believe we have complied with all Massachusetts gaming laws and regulations to similarly allow the rebranding to occur in the commonwealth on the 14th, pending Wednesday's review of our house rules,” Rogers said.
Some of those concerns lingered on Tuesday, especially now that PENN is associating itself with an even larger media brand. All advertising for ESPN BET is supposed to include"appropriate" responsible gaming messaging, it cannot target individuals under the age of 21, and must not"glorify" reckless wagering, among other things. Terms such as"risk-free" or"can't lose" will not be used either.
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