Eskom's NEW logo redesign sparked controversy, especially amid a load shedding crisis and tariff woes. Here is more information.
shadow minister of public enterprises Ghaleb Cachalia said they have unequivocally rejected a recent tender issued by Eskom, which solicits services for logo design and corporate identity development.
“With Eskom keeping the country on edge with their repeat warnings that load shedding can be introduced on a short notice, it is astounding that their priority at the moment is a logo change. Instead of looking for ways to increase generation capacity and do away with load shedding permanently, Eskom thinks it is necessary to focus their strategy on sprucing up their image.
South Africans are currently enduring one of the most severe cost-of-living crises in recent memory, a situation exacerbated by Eskom’s sky-high electricity tariffs.The taxpayers have already shouldered a significant burden, having contributed over R180 billion to bail out Eskom, with minimal improvements in electricity supply.
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