As president of the Entertainment Software Association, Stanley Pierre-Lewis is always thinking about where games are going. But the future of gaming is particularly relevant this week, as the all-…
The games industry is evolving rapidly, he explains. “The way the industry is marketing its products, services and games has really changed.” Giving some background to the trade show, which was inaugurated in 1995, Pierre-Louis says: “E3 started off as this ability for companies that are creating games to talk to physical retailers.
The event this week will include press conferences, interviews, pre-shows, reactions to announcements and presentations from studio and indie developers, all culminating in an awards show. Of his work with the ESA, Pierre-Louis says that the organization serves as the “voice and the advocate” for the video game industry at a national and state level. The organization looks for concerns within the industry, such as intellectual property rights and consumer protection issues with subscription services.
A point that Pierre-Louis touches on is that most games sold in the United States are also sold in other countries, though the gun violence epidemic — in which games have historically been referenced as a possible cause for male aggression — does not extend to those countries. And so Pierre-Louis explains that conversation surrounding whether games are linked to violence has begun to shift.
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