Upscale health club Equinox went against the grain with its New Year’s marketing stunt that was centered around not allowing people to sign up on Jan. 1.
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Equinox bans new members on January 1, leading to 'shaming' criticismsInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
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Equinox bans new members on January 1, sparking criticismEquinox said it wasn't signing up new clients on January 1, calling the month a 'fantasy delivered to your door in a pastel-colored box.'
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