But it won't be a flop.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The Equalizer 3's opening weekend box office projections are now in, and the new film is expected to fall short of the previous two movies. Directed once again by Antoine Fuqua, The Equalizer 3 sees Denzel Washington return as former government assassin Robert McCall for one last outing.
Now, ahead of The Equalizer 3's release date later this week, Variety reports that the upcoming sequel is expected to earn between $28 million and $30 million during its Friday to Sunday window, with its four-day holiday projections between $33 million and $40 million. The three-day projections, if accurate, will see the film fall short of The Equalizer's $34 million and The Equalizer 2's $36 million.
Why The Equalizer 3's Box Office Projections Are Lower While some franchises see increasing audience interest and box office returns as the movies go on, as has been the case with John Wick, others see interest slowly fall off over time. The closest comparable franchise to Antoine Fuqua's Equalizer trilogy is Taken. Both franchises have turned aging movie stars into unlikely action heroes, with Taken essentially coming to define the last decade of Liam Neeson's career.
With each new Taken movie, both critics' reviews and box office performance got worse. The Equalizer movies, however, have been fairly consistent with critics, with The Equalizer 3's reviews largely falling in line with its predecessors. Plus, the second film in the series actually outperformed the first financially . This suggests that it's not a question of quality that's driving the upcoming film's lower projections, but other factors.
Crucially, Washington is unable to promote the movie due to the ongoing SAG-AFTRA strike. The lack of movie star promotion can certainly result in lower box office returns, and this could be the case for The Equalizer 3. Also, however, following the changing of audience behaviors due to the pandemic, the upcoming film is perhaps one that moviegoers have been trained to seek out on streaming platforms.
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