Epic Games Challenges Apple’s Dominance With New iOS App Store

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Epic Games Challenges Apple’s Dominance With New iOS App Store
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The Epic Games Store gives iPhone users in the EU an alternative to Apple’s App Store for the first time.

Epic Games today officially launched a rival app store for iOS in the European Union, marking the first time Apple ’s own App Store has had to face a serious rival. The Epic Games Store will initially offer Epic’s games, including Fortnite , for users to download onto their iPhones, with plans to start onboarding third-party developers’ games beginning in December.

The launch of its iOS version means the company’s European users can now also visit Epic.download to get the Epic Games Store for their phones, which can be used in turn to download iPhone apps. Still, iOS installation is a cumbersome, 15-step process, according to Epic, including what the company calls “scare screens” and dead ends. Epic claims Apple has made the user experience “intentionally poor quality” to disincentivize the alternative app stores use.

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