As it has in previous years, the Epic Games Store will once again give away free PC games every week this year, the company announced on Thursday. Epic CEO Tim Sweeney and head of the store Steve Allison talked about the company’s free giveaway strategy.
Epic Games is once again going to give away free PC games every week of the year through the Epic Games Store, the company announced on Thursday. But how does Epic choose which games to give away? The company tells us it’s about timing — and picking some big names. Since the Epic Games Store’s launch in late 2018, Epic has spent millions of dollars to give away games as a way to hook new users and bolster its nascent game store.
And since developers get a flat fee from Epic so that Epic can offer their game for free, they make some money no matter what. Epic isn’t being entirely altruistic, of course. The company spends a lot of money to be able to give games away for free, and it certainly wants to offer good ones that keep people playing on its platform instead of others like Steam.
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