Entrupy’s annual State of the Fake report shows increasing counterfeiting trends across the globe as dupe culture grows.
, the company revealed that it had authenticated more than $1.48 billion worth of products in 2023 with almost 9 percent of all items found as unidentified , an increase of 0.8 percent year-over-year. It’s unsettling — especially as it signifies an increase in filtering into legitimate businesses.
Looking at the current trends in counterfeiting, Entrupy’s report points out that counterfeiting is a global problem, one with high costs not only to the replicated brands but to the environment, economies and quality of life. According to the company’s findings,are not 3.3 percent of global trade and are just one part of the IP theft problem that costs the global economy.
While ultimately, he said, “It is unknown if the sellers know that they are encouraging a crime in selling counterfeit products, or if they know the effect counterfeit items have on the environment and beyond, it is interesting that counterfeit sellers spend time in multiple forums soliciting feedback on the quality of their products. It wouldn’t be that surprising to see them find ways to market their products through endorsements with social media creators.
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