This year’s AdFocus Awards will be celebrating the champions of the Bounce Back
. “The past two years put forward a challenge that has shaken every part of business,” says AdFocus Awards chairperson Faheem Chaudhry. “An economy under pressure, infrastructure that’s cracking, budgets under strain and talent under increasing pressure. But time and time again, when crisis hits, creativity thrives. This year’s AdFocus Awards will look for the businesses who have holistically shown how they are able to Bounce Back.
There have been some changes made to the awards this year. The most significant change is the addition of the Group Agency of the Year Award category. This category will look to award the agency group with the best performance over the period under review and will include the total business impact of all the agencies included in the agency group or holding company.
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