ENTERPRISE Singapore (ESG) said on Thursday that it will fund part of the costs incurred by food and beverage (F&B) players when they fulfil delivery orders through third-party logistics partners. Read more at The Business Times.
In addition, ESG will partly fund an aid package worth more than S$1,500. The package was developed by the agency and the delivery platforms to help businesses optimise their online presence and improve sales as they turn towards food delivery.
F&B businesses need only pay a one-time fee of S$100 to access the services for a year. The rest of the cost will be borne by ESG and the three delivery players. Eligible costs include digital marketing and manpower costs, and will cover the areas of creating a virtual brand and developing an online-to-offline strategy.
A sound O2O strategy can help businesses strengthen customer engagement, said ESG. This can be done through collecting and analysing data on how customers interact with the brand both online and offline.
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