The English Premier League, soccer’s most lucrative club championship, will return to screens in China from this weekend. A new deal has been struck with Tencent Sports. The deal replaces one that …
at the beginning of the month, after licensee PPTV failed to keep up license payments.
The cost of the deal, and other terms, were not disclosed, though it appears that Tencent may have licensed the online rights only. “The Premier League will continue to explore opportunities for free-to-air broadcast coverage in China for the 2020/21 season,” the EPL said in its statement. “Tencent Sports hopes to leverage its platforms and technology to bring the drama of Premier League matches to fans and share with them the passion and excitement of,” said Ewell Zhao, Tencent Sports GM, in a statement. One sign of that is that clubs will be able to share short clips during matches to engage directly with their supporters in China.
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