Restaurants and bars around Los Angeles are opening early on Saturday and Sunday mornings to cater to a surging English Premier League fan base.
Adam Johnson became a soccer fan by accident. During a visit with family in London, Johnson’s brother-in-law handed him a Tottenham jacket. And when he put his hand in one of the pockets, he found two tickets to a Spurs’ game. At the time Johnson may have preferred a root canal to a soccer game, but he went along anyway. The experience proved life-changing. “It was just really exciting,” he said. “The fans blew me away.
Six years later, LAFC has 77 registered bar partners in four counties, some who stage well-attended viewing parties and others, like N17, who had three fans show up to watch a recent road game. “L.A. is a cultural hub and football is everywhere,” said Jimmy Lopez who, as LAFC’s manager of brand and community, has been instrumental in growing the team’s partnerships. “This sport is not what it was 10 years ago. I was surprised at how many bars reached out.
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