Ending Netflix password sharing is smart, so stop stealing and complaining

Netflix's plan to curb password-sharing might be annoying, but the company is right to stop the practice - here's why.

Netflix crackdown on password-sharing

Password-sharing was always a Netflix feature, but there are clear rules that nobody respected. You’d need a particular subscription tier to watch movies and shows simultaneously with others in your household. That’s the key detail here. Like other digital services, Netflix supports sharing access with other members of the accountholder’s family.

But now, growth has stalled because of password-sharing. And one way or another, Netflix wants to make money from people who share passwords outside of the household. That means either turning people who borrow logins into paying customers or having account owners pay for people who access their accounts from outside the household.

Think about it. When you go to the movies, you pay for one ticket, use it, and that’s it. You don’t pass on that ticket to someone else so they can watch the same content for free. The same applies to streaming content. You pay for access to Netflix for a certain number of screens, including the perk of sharing that login with your family. That’s where the customer’s freedom to share a password should end.

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