Endeavor in talks to buy World Wresting Entertainment

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Endeavor in talks to buy World Wresting Entertainment
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Endeavor Group Holdings Inc , the parent of the popular UFC mixed martial arts franchise, is in talks to acquire World Wrestling Entertainment Inc (WWE) in an all-stock deal, according to people familiar with the matter.

The sources requested anonymity because the matter is confidential. Endeavor and WWE did not immediately respond to requests for comment.

Endeavor, which is the parent company of the popular UFC mixed martial arts organization, is led by Hollywood power broker Ari Emanuel, who earlier this month declined to answer questions about a possible deal. In regulatory filings, Endeavor argues that it benefits from the rising value of owning a scarce – but popular – asset like sports.

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