Emmy Awards 2021: What to watch for at this year's ceremony.
In the last decade, Netflix has established itself as one of the leading destinations for original scripted shows. But the streaming behemoth has yet to notch a win in either of the top two Emmy categories: best drama series and best comedy series.
In the fiercely competitive streaming market, big Emmy wins help platforms burnish their brands and potentially even nab new subscribers. The triumph of “The Handmaid’s Tale” in 2017 helped pump up Hulu’s bona fides as a provider of original shows, for example. In addition to “Bridgerton” and “The Crown,” six other series are vying for the drama series trophy this year: Amazon’s “The Boys,” “Handmaid’s,” HBO’s “Lovecraft Country,” Disney+’s “The Mandalorian,” FX’s “Pose” and NBC’s “This Is Us.”In the last 18 months, Hollywood’s key awards shows — the Oscars, the Golden Globes and last year’s Emmys — were forced to scale back their ceremonies and adapt to the realities of the coronavirus pandemic.
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