‘Emma’ Director Autumn de Wilde Thrilled for Movie’s Early Digital Release
“Trolls World Tour,” which will skip theaters entirely. They’ll all be available to rent for $19.99 for 48 hours., including the Ben Affleck drama “The Way Back,” Pixar’s “Onward,” and Paramount’s “Sonic the Hedgehog.” If the coronavirus is changing every aspect of most Americans’ lives, it is also causing a massive — and possibly lasting — shift in movie distribution and consumption.
As people’s fears about going to theaters increased, de Wilde screenshotted the tweets and shared them with executives at Focus and at Working Title, which produced the film. “There’s someone who’s seen it seven times already in the theater, and wanted to see it again,” de Wilde said. “A lot of the people asking had seen it three times in the theater — and it just was so amazing to have that support.
In the new VOD paradigm, studios may start to report rental numbers, which have never been monitored in the same way box office grosses are. But VOD presents a complicated additive problem that has no tracking ahead of time, and would involve the studio going to each individual company — DirecTV, Apple, Amazon, and many more — in order to compile results.
“I think that we all want theaters to survive this, too — really badly. And I’m committed to that,” de Wilde said. “But right now, we can’t do anything about that, unfortunately. Or my friends’ restaurants or shops — all these things that are affected.”
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