Emma Chamberlain Thinks Miu Miu Is the Hot Preppy Nostalgia We All Need

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Emma Chamberlain Thinks Miu Miu Is the Hot Preppy Nostalgia We All Need
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Tara Gonzalez is the Senior Fashion Editor at Harper’s Bazaar. Previously, she was the style writer at InStyle, founding commerce editor at Glamour, and fashion editor at Coveteur.

Outside the venue for the Miu Miu show in Paris this past Tuesday, I had a brief moment of panic, thinking I might have been at the wrong address. And then, from a distance, I heard a group of girls screaming Emma Chamberlain’s name and knew I had to be at the right place. Chamberlain is one of the only influencers who genuinely sets trends for her generation.

It’s particularly approachable for young women because it doesn’t take itself too seriously—it’s youthful and fun. Miu Miu is the trendsetter, so who wouldn’t want to be a Miu Miu girl?”But what exactly is a Miu Miu girl? Chamberlain thinks it could be a 16-year-old or a 90-year-old because it’s playful and youthful in a way that’s not exclusionary or exclusive. “A Miu Miu girl is a little bit of everything,” she said. “She is rebellious yet sweet. She is nostalgic yet innovative.

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