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Toyota will use Australia’s incoming emissions standards as a “reset” across its dealer network – and it’s preparing for its sales numbers to drop in the process. Australia’s New Vehicle Efficiency Standard comes into force on July 1, 2025, and will force carmakers to bring more fuel efficient vehicles Down Under by imposing fleet emissions caps. Undercut the caps, and brands will earn credits. Miss the targets and they face fines… or will need to trade credits with rival companies.
“We’re not going in with the idea we want to drop sales,” Mr Hanley explained, “but it may be that we have to for a period – particularly if your product cycle is a bit delayed” through the transition to the new rules. What we won’t see from Toyota are dramatic price hikes to cover the cost of any fines incurred in the first few years of the emissions standards, with Mr Hanley suggesting big price rises in such a crowded market are “fraught with danger”.
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