Emirates will have to review strategy after Covid-19, says COO | Malay Mail

DUBAI, June 25 — Gulf airline Emirates needs to redefine its strategy after the coronavirus pandemic brought global aviation to a near halt, its chief operating officer said today, flagging an increased focus on bringing more visitors to Dubai. The group is one of the world’s biggest long-haul...

An Emirates Airline Airbus A380-800 plane takes off from Dubai International Airport in Dubai, United Arab Emirates February 15, 2019. — Reuters pic

“We will need to redefine some of the operating model... because surely what used to work for us in the past is not going to work for us going forward,” Adel Ahmad al-Redha told Reuters. “Going forward we cannot sustain long-term operating on that kind of fleet. We need to inject the smaller type,” Redha said.

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