Eminem is sharing a 'personal' phone number with his fans. Here's the invite-only startup behind it that's betting texting celebs and influencers will be a big business.
How celebrities and influencers are using Community so far
In addition to collecting data on a fan's date of birth, Community asks for a user's name, gender identity, city, and email address when they sign up. An opted-in user also agrees to the company's terms of use and privacy policy, which highlight some of the ways that they will end up interacting with a celebrity through the app.
While Community is still a relative newcomer to the influencer-marketing world , its direct-messaging format ties in well with a broader trend toward more direct-to-consumer interactions between celebrities and their followers. Meet the startup helping YouTube creators earn millions in extra ad revenue by reposting their content on Facebook and Snapchat — including $68,000 from a single video
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