The immense success of the Netflix series “Emily in Paris” has transformed a quiet, untouched square in the French capital into a tourist magnet.
People walk past the"Modern bakery", Place de d'Estrapade, in Paris, Wednesday, April 19, 2023. The immense success of the Netflix series"Emily in Paris" has transformed a quiet, untouched square in the French capital into a tourist magnet. has transformed a quiet, untouched square in the French capital into a tourist magnet.
It’s all here: Emily’s apartment building at 1 Place de d'Estrapade, where she lives next to would-be love interest Gabriel. The restaurant where Gabriel — portrayed by French actor Lucas Bravo — is the chef. And, of course, the bakery she loves. Tourists make a point of stopping and snacking at Boulangerie Moderne, the Modern Bakery featured in the series. The tourist infusion has boosted profits, acknowledges owner Thierry Rabineau.
Stephanie Jamin, who lives on the square and crosses paths with the throngs of tourists on a daily basis, has had to adjust to residing in a go-to place on the tourist map. She says the people themselves aren’t a nuisance, but the crowds can be imposing.
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