Engagement and profits on social platforms are built on fomenting dissatisfaction and disinformation—but there’s a better alternative.
Today, our information feeds and social media are largely governed by algorithms optimized to maximize engagement, often amplifying the most inflammatory content. With every view, like, and share analyzed to predict and steer our behaviors, we risk becoming subjects of surveillance and manipulation rather than active participants in civic discourse.
Prosocial media also addresses the centralization of social media platforms and the resulting unhealthy concentration of curation power in the hands of a few tech giants. It does this by using decentralized social networking protocols which enable content to flow seamlessly between different social media platforms. Last year, for instance, Meta’s Threads joined the Fediverse, a group of social media platforms that can communicate with one another, including Mastodon and Wordpress.
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