A TikTok and Instagram creator with over 1 million followers shares the email template he uses to get brand deals and his top 6 strategies for cold pitching
worth over $32,000 with brands like BetterHelp, Global Citizen, and tobacco-control nonprofit Truth Initiative. Insider verified his income with documentation he provided.RocketReachHe messages them from his college email, relying on the assumption that when they see an email from a student, they will be more likely to pay attention to it because they want to"give back to the community."Aim high. Don't be afraid to email CEOs or C-suite employees.
Try to price yourself according to your creativity and your type of content, not your analytics. This is crucial if you're a TikTok creator, where views can be inconsistent because of theStrive to create content so successful that it gets sent around the brand's office when it's done. Stone also uses an email template when contacting companies. It serves as a skeleton, which he alters and personalizes depending on the person and brand he's pitching.
He said using this template has gotten him a response rate of about 50% — which he considers a success, given he contacts primarily CEOs, and only those he really admires and wants to work with.Subject Line : A Recent Grads Strange RequestMy name is ____ and I'm a recent grad out of uni! I'm reaching out because recently I dropped everything in my life to chase my dream - and that's to be a content creator .
I'm reaching out because I admire what you've created and I'd love to ask you some questions from the brain of a __ year old.When emailing, he also links to a live Google Slides presentation about himself, his content, and his previous sponsored work."Usually it's 15 minutes. I just introduce myself and then I tell them my story, my struggle with my mental health, why I started making content," he said."Then I immediately pitch them an idea.
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