A few years ago I was asked to speak on a panel of female entrepreneurs to discuss our journey into the world of business ownership. At the same time, I was in the middle of a resolution I had committed to. A resolution I called the 'Year of No” and that included email.
The Year of No was a decision to stop doing things I didn’t want to do - and that was my only rule. Do I want to do that? No? Awesome. Strike it from the to-do list. If I didn’t want to do it, but knew I’d be grateful later that I did - then yes, I did it. Things like working out, eating spinach, going grocery shopping… you get the picture. Things I didn’t want to do? Answer unsolicited emails for 3-4 hours a day.
It’s the same thing with your business. Your business and your customers/tribe/subscribers are one of your favorite people in the world, and if you are spending a huge part of your day answering emails that are not serving your favorite people or moving your business forward - they are not a priority.Email has taken over our lives and it’s not something we have to be slaves to. I get around 200 emails per day, and I’m sure you do too. Maybe 10 of them I respond to. The other 190, sorry, deleted.
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