Los Angeles retailer Elyse Walker has opened the doors to her New York flagship on Madison Avenue at 74th Street.
“I still have clients from my mom’s shoe store.…I used to help Sylvia Yasgur, and her in-laws owned Yasgur’s Farm,” she said of the Bethel, New York, dairy farm that hosted Woodstock in 1969. “Sylvia still shops with me. We’ve always had a following in New York because of my roots. In the early years, people would walk in the store in L.A. and recognize a New York sensibility. We opened with suiting, which was unusual being miles from the beach. Somehow we’ve kept that.
One of the secrets to her success has been her in-house Memo styling program; her 25 stylists account for 50 percent of total sales, often selling clients merchandise before it even hits the floor or the web. “When we went out in 2020 to raise, everyone was anti brick-and-mortar. Now everyone is pro brick-and-mortar because web business is soft, return rates are out of control and digital marketing costs grew exponentially. We’re newbies so we’re still testing all the waters…but it will happen; it’s like meeting your partner for life.”
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