Retailer and native New Yorker Elyse Walker, who started her career with a shoe store on Madison Avenue before moving west to build a fleet of multi-brand luxury boutiques in California, has opened the first of those in Tribeca.
brands including Celine, Balenciaga, Saint Laurent, Bottega Veneta and Gucci, plus Toteme, Nili Lotan, and La Ligne. It is 10 to 20 percent localized to New York, with a bigger offering of Max Mara outerwear, for example.
“We know exactly where our client lives. Now that we have digital, we can literally see it,” she said. “There’s a need for specialty multibrandin New York..It’s not just the customers, it’s the designers and showrooms that have been begging us to open, too. I expect New York to be 20 to 25 percent of sales by year one,” she projected.
The new digital styling team already accounts for 40 percent of online sales. “The styling component continues to be the through line for us. And what we’re seeing is that we definitely have people now that are coming in and using the stores as a showcase for working with their digital stylists online,” said Holl. “But we also have people coming in with screen grabs from the web site and shopping with their in-store stylists because they want to have that experience.
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