NEW YORK (AP) — Baz Luhrmann’s Elvis Presley biopic “Elvis” shook up theaters with an estimated $30.5 million in weekend ticket sales, but — in a box-office rarity …
By Jake Coyle | Associated Press
But for now, the unlikely pair of “Elvis” and “Maverick” are locked in a dance-off or a dead heat . That it was this close at all was due to both a better-than-expected opening for “Elvis” and remarkably strong continued sales for “Top Gun: Maverick.” The “Top Gun” sequel reached $1 billion in worldwide box office in its fifth week of release.
About 60% of the audience for “Elvis” was over the age of 35. Older audiences have been among the most hesitant to return to theaters in the pandemic but that’s changing — in part, Goldstein noted, because of “Top Gun,” which brought back fans of the 1986 original. “‘Elvis’ was a risky proposition: the music is dated, the character is not directly familiar, and the lead actor is unproven on the big screen,” David A. Gross of Franchise Entertainment Research wrote in a newsletter. “But critics and audiences are responding. This is the Baz Luhrmann show, a music, dance and sex appeal spectacular — it’s a hit.”
The “Elvis”/”Top Gun” showdown — along with the new Blumhouse horror release “The Black Phone” and big holdovers in “Jurassic World: Dominion” and Pixar’s “Lightyear” — made for one of the most competitive, and busy, weekends in movie theaters in the pandemic era.
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