The king keeps winning as 'Elvis' crosses $150 Million at the domestic box office.
Despite being available on both PVOD and the HBO Max streaming service, director Baz Luhrmann’s Elvis is still making noise at the box office. The maximalist music biopic has now passed the $150 million mark at the domestic box office, after over two months of release. It's currently the eighth-biggest film of the year, ahead of major titles such as Nope, Lightyear and Uncharted.
Told through the perspective of the controversial Colonel Parker — one of Luhrmann's many out-there directorial choices — Elvis uses The King of Rock and Roll’s life as a vessel through which to tell the story of America. The film received mostly positive reviews after a terrific premiere at the Cannes Film Festival, but was also criticized for its 160-minute runtime, and Luhrmann’s framing device.
COLLIDER VIDEO OF THE DAY Elvis' box office success is a win for cinemas, yes, but it’s also a much-needed shot in the arm for movies directed at older audiences. Last year was particularly dismal for adult-skewing dramas, with everything from Steven Spielberg’s West Side Story to Ridley Scott’s The Last Duel bombing.
Elvis was always designed for the big screen, and Warner Bros. made the smart decision to hold onto it through the entire pandemic . The studio arguably pulled the trigger too soon on Christopher Nolan’s Tenet, but that’s a discussion for another time. Elvis was made available for Premium Digital Ownership and for Video OnDemand rental on August 9, and will later be released on 4K Ultra HD, Blu-Ray, and DVD on September 13. The film was released on HBO Max on September 2. You can watch our interview with Luhrmann here, and stay tuned to Collider for more updates.
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