Want to watch Twitter videos on your TV? A new app could be coming for that
According to that old favorite"a source familiar with the matter",reports that Twitter believes that it can sell advertising and sponsorship on video content. It apparently intends to do that on shows from people like recent hire Tucker Carlson, the rightwing rabble-rouser recently fired from Fox News.
In a new presentation to investors, new Twitter chief executive Linda Yaccarino said that the firm is in early discussions with political and entertainment figures, payment services and news and media publishers on potential partnerships. According to the presentation, 10% of people's time spent on Twitter is focused on watching vertical videos, which is why it wants to increase that dramatically.
I'm skeptical of whether the 10% of people that do currently watch videos on the app is going to be easy to monetise, though. Most of the video I see in my feed is short clips, usually shared to be dunked on, and that's not the kind of thing that tends to appeal to advertisers. And there's been a marked difference in the quality of ads I'm seeing on Twitter now.
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