Musk says he's making his Twitter account private to document the amount of engagement his private tweets receive.
tweeted that he had set his account to private on Tuesday and found that he received more likes and views on his posts while in private mode. He said the results showed that the same tweet received more engagement when his account was private than the same tweet did when it was set to public.
the results of his experience showing that a tweet he posted while public received 11k views while the same tweet garnered 28.3k views while the account was private. Musk responded to Cheong’s post, telling him that the results are “extremely concerning” and announced he would conduct his own experiment.
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