While the mention of turning “X” into its own app is new, Elon Musk has a history with the letter well before Tesla released the Model X.
— Elon Musk That tweet was Musk’s first public statement Tuesday about the decision, which was revealed in a filing with the Securities and Exchange Commission earlier in the day. While the Tesla Inc. TSLA, +2.90% chief executive has tossed off myriad ideas for improving Twitter TWTR, +22.24%, this was his first mention of creating a new app that includes Twitter, though he has cryptically tweeted a hint before about plans for a social-media service under that name.
While the mention of turning “X” into its own app is new, Musk has a history with the letter well before Tesla released the Model X. One of Musk’s first big wins as an entrepreneur was when his online bank, X.com, merged with another company to create PayPal Holdings Inc. PYPL, +6.43% in 2000. Musk hasn’t done much with X.com — the website currently exists with just a single X on a white background. But when he agreed in May to acquire Twitter for $44 billion, he established a holding company that would swallow Twitter once the acquisition completed, and he named it X Holdings.
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