Elon Musk's X, formerly Twitter, filed an amended lawsuit against major advertisers, including Nestle, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell, alleging they conspired to boycott the platform after Musk's takeover. X claims these companies, part of the now-defunct Global Alliance for Responsible Media (GARM), illegally withheld advertising revenue to force compliance with brand safety standards. The lawsuit alleges GARM orchestrated an advertiser boycott, causing X to lose effectiveness in competing with other social media platforms for user engagement and ad sales.
Elon Musk 's X is suing more big advertisers as part of a lawsuit that alleges they collectively conspired to boycott advertising on the platform following his takeover of the company.In an amended complaint filed in a Texas court on Saturday, X added Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell as defendants to its lawsuit, which was originally filed in August.
GARM discontinued operations after X filed its initial lawsuit, saying that, as a small nonprofit organization, it lacked the resources to fight it.In its latest legal filing, X alleges that the WFA 'organized an advertiser boycott of Twitter through GARM, with the goal of coercing Twitter to comply with the GARM Brand Safety Standards to the satisfaction of GARM.
Business ELON MUSK TWITTER ADVERTISERS Boycott GLOBAL ALLIANCE FOR RESPONSIBLE MEDIA GARM ANTITRUST LAWS
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