Elon Musk’s X ran ads on #whitepower and other hateful hashtags

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Elon Musk’s X ran ads on #whitepower and other hateful hashtags
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David Ingram covers tech for NBC News.

Elon Musk’s social media app X has been placing advertisements in the search results for at least 20 hashtags used to promote racist and antisemitic extremism, including #whitepower, according to a review of the platform. NBC News found the advertisements by searching various hashtags used to promote racism and antisemitism, and by browsing X accounts that often post racial or religious hatred.

A search for those hashtags produces an error message: “Something went wrong, but don’t fret — it’s not your fault.” In all, NBC News reviewed 50 hashtags. After NBC News contacted X about the hashtags, 12 of 50 hashtags appeared to be blocked. The 20 monetized extremist hashtags on X included six associated with explicit white supremacy, eight promoting antisemitism and six related to anti-immigrant conspiracy theories.

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