Elon Musk's X hit with trademark lawsuit from marketing agency
© Reuters. FILE PHOTO: 'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo - X Corp, formerly known as Twitter, was sued in federal court in Florida on Monday by a legal-marketing company that claims the social media giant's new name infringes its trademark incorporating the letter"X.
" The lawsuit by X Social Media claims that X Corp, which owner Elon Musk began rebranding to X from Twitter in July, was likely to cause consumer confusion. The case appears to be the first of what could be numerous trademark disputes with Musk's company over the letter"X," which is commonly used in tech branding.X Corp did not immediately respond to a request for comment on the complaint. X Social Media declined to comment. Windermere, Florida-based X Social Media is an ad agency focused on mass-tort litigation. Its website says that Jacob and Roseanna Malherbe founded the agency in 2015 to connect Florida panhandle residents with attorneys in the wake of the Deepwater Horizon oil spill in the Gulf of Mexico. The lawsuit said the agency has used the"X Social Media" name since 2016 and owns a federal trademark covering it. It said it has invested more than $400 million in Facebook advertising to reach potential clients."In a short time, X Corp has wielded its social media clout, marketing resources, and overall national notoriety to dominate consumer perception of its 'X' mark," the lawsuit said. X Social Media asked the court to force Musk's company to stop using the"X" name and requested an unspecified amount of money damages.We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses will also be removed; self-promotional material or business-related solicitations or PR , and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website. {username} Just Now Share Follow this post Unfollow this post Save Saved. See Saved Items. This comment has already been saved in your Saved Items Author's response {commentContent} Reply 0 0 Report {username} Just Now Author's response Share Follow this post Unfollow this post Save Saved. See Saved Items. This comment has already been saved in your Saved Items {commentContent} Reply 0 0 Report Show more comments Show more replies Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
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