Elon Musk's brother's 'smart farm' startup is shutting down most of its locations and gutting its workforce
A former employee at the company's Grand Rapids location said that they were told one of the two farms at the location had been shut down and the other would stay in use to support the company's new business model.All but about 10 of the workers at the Grand Rapids location, which employed over two dozen staff, were let go, the former worker said. All on-site employees at the other locations were terminated, the other ex-employee said.
"It was framed as a temporary thing, but the layoffs didn't feel temporary," the former Grand Rapids worker said."It wasn't like they were saying 'You guys will be offered your jobs back' at any point."Axelle/Bauer-Griffin/FilmMagic "It was just a normal day," the former Grand Rapids employee said of the latest layoffs and farm closures announced Tuesday."We were in the middle of production and everyone received an email and Slack saying essentially 'Drop everything and attend this Zoom call.' There was really no context as to why this was happening so suddenly and everybody was kind of shocked."
A spokesperson for Gordon Food Service directed Insider to Square Roots and a spokesperson for the startup did not respond to multiple requests for comment ahead of publication. The companythat Square Roots was changing its business model to focus on"farming as a service."
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