This was the 'best decision' of Elon Musk’s brother Kimbal's life. via CNBCMakeIt
After working with older brother Elon Musk to launch tech companies Zip2 and PayPal in the 1990s, entrepreneur Kimbal Musk pivoted to an industry that would change his life: the food industry.
The Kitchen, along with his other restaurants Next Door and Hedge Row, is part of Musk's mission to help improve access to fresh food across America. Earlier this year, the community-oriented, non-profit part of The Kitchen spun out into Big Green, which implements food literacy programs and provides educational outdoor gardens for school across the U.S.
"My first really hard mistake was over-charging for my work when I was younger. It told me incorrectly that people did not want my product, but the truth was that I was being arrogant and pricing it out of the market," Musk said. He added,"Building businesses is a brutal process at times but it is so rewarding building something the world values."
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