A crucial issue is how Elon Musk’s ownership of Twitter, and private control of social media platforms generally, affect the broader public well-being.
Twitter occupies a unique niche. Its short chunks of text and threading foster real-time conversations among thousands of people, which makes it popular with celebrities, media personalities and politicians.
Social media analysts talk about the half-life of content on a platform, meaning the time it takes for a piece of content to reach 50% of its total lifetime engagement, usually measured in number of views or popularity based metrics. The average half life of a tweet iscompared to five hours for Facebook posts, 20 hours for Instagram posts, 24 hours for LinkedIn posts and 20 days for YouTube videos.
Twitter’s ability to shape real-time discourse, as well as the ease with which data, including geo-tagged data, can be gathered from the platform has made it a gold mine for researchers to analyse a variety of societal phenomena, ranging from public health to politics. Twitter data has been used to predict
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