Elon Musk's backers cheer him on, even if they aren't sure what he's doing to Twitter

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Elon Musk's backers cheer him on, even if they aren't sure what he's doing to Twitter
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Amid turmoil at Twitter, Elon Musk’s biggest supporters are hanging on for the ride. “I think none of this has gone to plan. Zero percent of it,” one says. “[But] I'm never betting against this guy.”

Dimitrios Kambouris/Getty Images for The Met Museum/Twitter's new owner Elon Musk at the 2022 Met Gala in New York City in May.Elon Musk's acquisition of Twitter has not exactly taken off like a rocket.

After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was"obviously overpaying." Mass layoffs and mass resignations have left Twitter a shadow of its former self. And Musk's decision to put blue checkmarks — Twitter's confirmation of a user's identity — up for purchase has scared away advertisers, who provide nearly all of the company's revenue.

Now, despite committing to have a thoughtful process for content moderation decisions, he has let former president Donald Trump back on the site based on"I think none of this has gone to plan. Zero percent of it," says Ross Gerber, the president and CEO of Gerber Kawasaki Wealth and Investment Management. Tesla is his company's largest investment, and he put a smaller amount of money toward Musk's purchase of Twitter. "That's how Elon works.

Investor Ross Gerber says he believes in Elon Musk's leadership at Twitter even though"none of this has gone to plan." Here, Gerber speaks at a 2017 event in Beverly Hills.Investor Ross Gerber says he believes in Elon Musk's leadership at Twitter even though"none of this has gone to plan." Here, Gerber speaks at a 2017 event in Beverly Hills.Gerber thought it was a bad idea for Musk to buy Twitter.

Musk's goal"was to pare down the company to the people who really saw the vision and the goal," Gerber says."And it turns out it's going to be pared down a lot more than I think he thought."

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