Twitter owner Elon Musk said he has already “killed” the new “official” designation Wednesday, which already started rolling earlier in the morning.
Blue checks originally went to verify the identity of government officials, politicians, celebrities, some journalists, executives, medical professionals and organizations whose identity the company had verified. Musk himself has benefited from having the Twitter verification check mark.
So have myriad journalists, including at CNBC.Under Musk's direction, the new Twitter Blue check mark will instead work as a paying subscriber badge that the company nonetheless plans to call"verification." The subscription service has become a major focus for Musk, who wants the platform to become less reliant on advertisers and generate more revenue from subscriptions.
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