Twitter owner Elon Musk pleaded with advertisers to keep using his platform as he sketched out his plans for the social platform.
During an hour-long Twitter Spaces session attended by representatives from Adidas, Chevron, Kate Spade, Nissan and Walgreens, Musk said he wanted Twitter to “be a force that moves civilization in a positive direction.” An indicator of success, he said, would be whether his decisions lead to growth in users and advertising, while failure would mean the opposite.
” Musk’s expansive plans for Twitter include adding financial products to the mix. It could begin, he said, with Twitter allowing users to pay each other through the platform, with the company setting up each user with an initial gift of $10 to test it out. Over time, Musk added, Twitter will offer the ability for users to transfer money out of its system to third-party banks — and then to market its own banking services.
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