Elon Musk appears closer than ever to media moguldom. KevinTDugan writes
Photo: Jim Watson/AFP via Getty Images It really looks like it’s going to happen: World’s richest man and internet troll Elon Musk has reportedly won over Twitter’s board of directors and is set to take control of the company in a $43 billion deal. Standard caveats still apply; this could all fall apart at the last minute. But Musk, who has relished his status as an avid shit-talker on the world’s 15th-largest social-media platform by users, appears closer than ever to media moguldom.
Things started to come together Sunday night. News first got out that Twitter’s directors — who are responsible to the company’s shareholders — were seriously considering the deal Musk had formally proposed last week, which he called his “best and final” offer. It was the latest volley in the back-and-forth between Musk, who had previously bought up a 9 percent stake in Twitter, and the company’s directors.
It’s worth taking a second here to note that Musk’s offer is coming at a good time for him and a bad one for the company. The Tesla CEO hasreportedly spent the past few days talking with friendly shareholders, who are most likely losing money this year. Those shareholders have then pressured the board to take the money and run.
The reaction to this news on Twitter has been exactly what you’d expect. A few people threatened to leave the app, but most addicted power users know by now that no one ever truly leaves. Others shrugged. “If you want my honest prediction it’s that even if he succeeds in buying Twitter it won’t make that much of a difference.
The big question now is what Musk plans to do with his new prize. He has tweeted a lot about how Twitter has dropped the ball on “free speech” but given little indication of how he’d do things differently without alienating a wide swath of the platform’s users.
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