Eliminating the PMTA Process for E-Cigarettes: A Win for Smokers and Innovation

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Eliminating the PMTA Process for E-Cigarettes: A Win for Smokers and Innovation
ECIGARETTESPMTASMOKING
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This article argues that removing the Premarket Tobacco Product Application (PMTA) process for e-cigarettes would benefit both public health and American businesses. It cites studies showing the effectiveness of e-cigarettes in helping smokers quit and highlights the barriers that the PMTA process creates for innovation and market access to potentially less harmful alternatives.

He can kill two birds with one stone by eliminating the Premarket Tobacco Product Application ( PMTA ) process for e-cigarettes. In so doing, he would affirm free enterprise and individual liberty. Currently, the FDA mandates vape producers to submit PMTA s before having approval to sell their products in the U.S., a process that ranges in cost from for sale. These requirements pose significant barriers to entry for vaping products and only make it harder for smokers to quit.

If the Trump administration is serious about American health and business, it should be looking to cut the red tape. Encouraging more alternatives to smoking will help more Americans quit the habit. In addition, it will encourage domestic innovation. Earlier this year, the New England Journal of Medicine published a Swiss study that randomly assigned 1246 participants to an intervention group that provided free e-cigarettes and tobacco cessation counseling and a control group that was supplied with counseling and vouchers for nicotine replacement products. The study found that 28.9% of the participants given e-cigarettes continuously abstained from smoking for six months versus 16.3% in the control group. Another study published by Cochrane Review found nearly double the number of smokers were able to quit with vapes than traditional nicotine replacement therapy. The FDA’s stringent approval process jeopardizes the health of Americans by limiting market access to less harmful products, making it harder for smokers to quit.So menthol vapes are actually a slap in the face to most menthol smokers looking to quit. Their only legal alternatives are a hair away from tasting like their preferred cigarette., leaving only big tobacco at the table. Eliminating the PMTA process would lead to an explosion in U.S. innovation in the vaping market. PMTAs are an obstacle between smokers and the most effective cessation metho

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