Elf Beauty lifts annual forecasts as cosmetic, skincare demand holds up
- Elf Beauty raised annual sales and profit forecasts after topping first-quarter estimates on Thursday, as more customers visited stores and websites to buy its affordable cosmetics and skincare products.
"We have seen consumers are getting choosier, but they're choosing Elf," CEO Tarang Amin told Reuters. Earlier this year, Trump had floated the idea of imposing tariffs on China again if he wins the presidential election in November and said the rate for such tariffs could exceed 60%. It now expects annual adjusted per-share profit to be between $3.36 and $3.41, versus prior projections of $3.20 and $3.25.
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