Elemental's box office experiences an unexpected second-weekend comeback after recording Pixar's second-worst opening weekend debut behind Toy Story.
Pixar's Elemental sparks a comeback at the box office after a disappointing performance during its opening weekend. Elemental is only the second Pixar movie to release in theaters since movie theaters shut down during the Covid-19 pandemic, with Lightyear being the animation studio's only other theatrical release during this time.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT According to The Hollywood Reporter, the movie's second weekend in theaters is shaping up to be a different story as it battles for the top spot at the box office against Spider-Man: Across the Spider-Verse. The two animated films are expected to gross between $17 million and $19 million this weekend. For Elemental, this is only a 39 percent decline from last weekend, which is much better than expected.
What Elemental’s Box Office Performance Means For Pixar Elemental's surprising box office comeback is a pleasant surprise for Pixar and can teach the studio valuable lessons for future releases. Pixar's releases may no longer dominate at the box office during their opening weekend as they once did, especially if they are original stories not part of an established franchise.
To get families into the theater during opening weekend, Disney and Pixar may need to take a more creative approach with their marketing as simply dropping a trailer does not hold the weight it once did. They need to find a way to excite families and children to see their newest offerings beyond the fact that it is simply the next Disney and Pixar movie.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Elemental and Spider-Verse both beat Flash at the box office yesterdayDC Films' struggling The Flash came in third at the box office on Wednesday, only its sixth day in theaters
Read more »
“Elemental” Is a Tearful Metaphor for Pixar’s DeclineAt some point, the studio’s Silicon Valley brain trust began to peel off from the universe and float into the metaverse.
Read more »
The Digital Alchemy of Pixar's ElementalHow two Austin creatives found ways to mix fire and water in pixarelemental.
Read more »
Elemental: Pixar's fiery exploration of destiny and lovePixar, once synonymous with the cinematic prestige of classics such as Toy Story (1995), Monsters Inc. (2001), Finding Nemo (2003), and The Incredibles (2004), has seen its reputation wane in recent years. Yet, its latest venture, Elemental, underscores the studio's unwavering commitment to weaving…
Read more »
Box Office: ‘No Hard Feelings’ Makes $2.15 Million in PreviewsJennifer Lawrence’s new R-rated comedy, “No Hard Feelings,” hits theaters this weekend and made $2.15 million in previews at the box office. The raunchy comedy from Sony is predic…
Read more »