As rolling blackouts amp up, there’s been a rise in demand for mitigation measures, from rechargeable lightbulbs to integrated off-grid systems.
Mad keen for solutions to their energy woes, consumers are rushing for the checkout to stock up on alternative power supplies. With rolling blackouts amped up towards the end of last year and power disrupted daily since the beginning of 2023, retailers have seen record volumes of both search queries and orders.
The platform has also enabled SMMEs to find new markets for their products by selling to more than three million online shoppers through Takealot Marketplace. While online sales have grown more than 200% since last year, Leroy Merlin’s in-store solar category sales have surged by 976%. Massmart’s entry-level pricing for a bundle is around R89,000, and would include a 5KVA inverter, one 5,000KW battery and six solar panels.
These portable solutions, in store this month, include a range of Magneto Portable Power Stations, ranging from a 150W/133WH for R2,999 up to a 600W/537WH for R9,999., which enables customers to spread their payments over three months, interest free, while receiving the goods immediately . It had been interesting to see just how quickly consumers had started to understand the technical concepts behind power stations, he said, noting a big change in awareness, as consumers were choosing products that would suit their needs and were more aware of how much energy they were using in their households.
“Customers have said, you know, we love that these Gizzu products can power all of these wonderful devices, but actually I would like something that could keep my coffee machine going, or power the microwave.”
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